
eBay
Rebrand eBay in the United Kingdom to target the young blokes.
Graphic Design, Copywriting
Collaboration with Abby Newton
Brief from D&AD Annual Design Competition
We are asking Gen-Z to reevaluate their perception of eBay. With second-hand buying and selling bigger than ever, we want to bring eBay back to the forefront of the space by connecting with potential sellers in person and giving them all the tools needed to list items. We've revamped the eBay branding and are highlighting the ease of listing an item with our mobile selling station, The Listing Lorry.
The Listing Lorry is designed to educate new sellers on how to list on eBay, while also providing a physical space to drop off items to list on the site.